Hair Loss Cream

FOUND IN TRANSLATION

  Deciphering 3 of My Favorite JLife Products

By Matthew Landis

When it comes to beauty products, we know that Americans love the sound of anything European, but sometimes small but important details get lost in translation.  Ask anyone from Britain if Americans speak English, and most of them will laugh and politely tell you no.  But it’s not just words that get lost in translation; imported products can also confuse the Stateside consumer.  What is it called?  What does it do?  Why would I want that?

Andrew Jose and his team created the products with a European sensibility for high fashion and gave them names that reflect his love for the ocean and the beach. 

One of the greatest strengths of JLife is its simple and straightforward usability; however, there are a few product types that I believe may be somewhat unfamiliar to a broad American market.   For instance, hair mousse is something most of us still associate with the 1980’s.  Other products seem obvious, but maybe we are afraid to ask what they are really for.  Is grooming cream a men’s product?  And what exactly do I do with sea salt in my hair?

I am no different. Through my time with Andrew Jose as well as using the products in the salon, the following three products are now among my favorites.

In Control Mousse –  

Stateside, we think of mousse primarily for volume.  This mousse, however, is about control.

 The first successful mousse product introduced to the U.S. market was in 1984, and the image of Melanie Griffith in Working Girl is the first thing that often comes to mind.  Back then, mousse was perfect for achieving those gravity-defying looks of the era.  In the early 1990’s, mousse products for the most part fell out of vogue in the U.S. while gels and sprays survived, and pomades were on the rise. 

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